How truly useful products are born: a behind-the-scenes look at conscious innovation
Every time I see a new oat milk with added protein or oil-free quinoa chips on the shelf, I feel curious not only as a consumer but also as a marketing student. How do brands know what we need right now? Why are these innovations appearing and not others? And which of them are here to stay? If you dig deeper, the launch of a new product is much more than a culinary experiment. It is a marketing process that includes creativity, analysis, strategy, testing, emotion, and risk. It is also a conversation between brands and us, the consumers. Step 1. It all starts with observation A product idea does not come out of nowhere - it grows from a real need. A need shaped by the market, society, and people’s behavior. Think plant-based trends, rising food allergies in kids, minimalism, and clean eating. These aren’t just fads. They’re signals that brands track through social media, reviews, purchase data, and surveys. ...
